Rachael Akhidenor is a biracial black multidisciplinary creative and ex-start-up founder whose work sits distinctly at the intersection of culture and commerce. She was first featured in Vogue Australia at the age of 24 and named one of Australia’s Top 100 Innovators by The Australian at the age of 26.

Formerly the founder of the psychology and wellbeing start-up Self Care Originals, Rachael combines over a decade of experience in creative and marketing industries with a background as an ex-Big 4 management consultant. This unique blend of experience enables her to offer exceptional creative and strategic services to her clients. She believes, as the great Andy Warhol once said, that “good business is the best art”.

Today, Rachael serves as the creative director of Bunnies Services, a creative studio specialising in 3D and CGI for brands. She also writes for select publications on fashion, beauty and culture, and publishes a widely admired weekly newsletter on Substack, Step Into My Office (ranked #23 Rising in Culture).