With bylines in Dazed, Vogue Australia, GQ Australia, ELLE Australia and Broadsheet London, and creative contributions for brands including Healf, Topicals, Heaven Mayhem and Who Is Elijah, Rachael’s work sits at the intersection of culture and commerce.

She spent the better part of her twenties building and leading one of Australia’s most progressive psychology and wellbeing start-ups, Self Care Originals. There, she led brand and editorial strategy, creative and commercial campaigns, and co-designed innovative wellbeing offerings alongside the psychology leadership team. Her work regularly landed in titles such as Tatler, Vogue and Russh, and she was named one of Australia’s Top 100 Innovators by The Australian at the age of 26.

Since then, she has worked across creative direction, brand strategy and editorial consulting, helping brands shape both cultural relevance and commercial positioning. This has included serving as the Creative Director of Bunnies Services, a creative studio specialising in 3D and CGI for brands.

Today, she lives in London, writes across culture, wellness, fashion and hospitality, and consults across brand, comms and creative disciplines. She writes weekly on her Substack, Step Into My Office which was ranked #23 Rising in Culture within its first six months, and is a contributing editor at to Be Magazine.